We connect sport’s
biggest names with the
brands that fit.
In/Play Media works with sports and entertainment publishers — media sites, livescore platforms and podcast networks — and represents clubs and athletes directly. We connect all of them with brand and iGaming advertisers looking for premium, brand-safe reach.
One agency for publishers, clubs, athletes and brands.
We represent sports and entertainment publishers — media sites, livescore platforms and podcast networks — alongside clubs and individual athletes. On the other side, we work with brand advertisers and iGaming operators looking for premium, brand-safe reach. In/Play Media sits in the middle, structuring and managing every partnership end to end.
Three sides of the same market, one agency in the middle.
We represent supply — publishers, clubs and athletes — and connect it with demand: classic brand advertisers and iGaming operators alike. Every partnership is structured, delivered and managed end to end.
Media, livescore & podcast platforms
We build and commercially manage ad inventory across news sites, livescore products and podcast networks — sponsorships, display, native and audio formats that fit the editorial.
Representation & brand partnerships
We represent clubs and individual athletes commercially, sourcing and structuring sponsorship and endorsement deals with brands that fit their profile and audience.
Classic sponsorship & media formats
Display, native and sponsorship placements, content partnerships and athlete or club endorsements for consumer brands — automotive, tech, finance, travel and beyond.
Direct relationships
Negotiated partnerships with brand advertisers, iGaming operators, and the publishers, clubs and athletes we represent — no middlemen on either side.
Full-service delivery
Creative, deal structuring, ad-ops and content production — handled end to end, whatever the format.
Compliance & brand safety
Responsible-gambling messaging where required, jurisdiction-aware eligibility, and brand-safe standards across every partnership.
No upfront cost
We're paid from the value we generate — a fixed fee or commission, never a barrier to getting started.
From first conversation to live partnership, in four steps.
The same process, whether we're placing ad inventory, structuring a sponsorship, or representing an athlete.
Built to fit around what you already have.
Five ground rules we hold ourselves to, whether we're working with a publisher, a club or an athlete.
Let’s find the right
partners for your
side of the market.
Publisher, club, athlete or brand — tell us where you sit and what you’re looking for, and we’ll map the right partnerships across classic and iGaming, at no upfront cost.